But the primary objective behind the grant of Celebrity rights is to protect the image of the individual. Any infringement of this is considered as a tort and it creates a liability on the infringer damages. Arvee Enterprises included the categorisation of the right to a celebrity’s name, voice, image, signature, etc. The Delhi HC’s analysis of Publicity rights in the case of ICC Development (International) v. It is an incipient concept which has only recently been recognised in the Indian Jurisdiction. Celebrity Rights, also known as, Publicity rights essentially refer to the celebrity’s right to commercially appropriate their appearance in the public.
But this quagmire may be resolved by elaborating upon the objectives of celebrity rights. In this case, the rights granted to the paparazzi clash with the celebrity’s rights to publicity.
It is imperative to remember that during the enactment of the Copyright Act, the current technologies were not available, thus, certain provisions of the Act are in outright conflict with the latest developments.
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